# trueroas.co ## Posts - [Hello world!](https://trueroas.co/hello-world/): Welcome to WordPress. This is your first post. Edit or delete it, then start writing! ## Pages - [Marketing Audit](https://trueroas.co/marketing-audit/): True ROAS Marketing — Sample Audit Cross-Channel Marketing Audit Verified against: TripleWhale Channels covered: Google Ads, Meta, Klaviyo Window: 10 months This is a composite sample built to demonstrate our audit methodology — the brand, figures, and dates are illustrative, not a real client engagement. The reporting logic and diagnostic approach shown here are the same ones we apply to live accounts. Overview Total revenue (latest mo.) $34,210 Net profit (latest mo.) $8,940 Blended ad spend $7,290 Blended ROAS 3.71× MER 21% Channels reconciled 2 of 4 Channel Spend Conv. Value ROAS Trend Amazon (Google Ads) $4,180.40 $10,868.10 2.60× Volatile […] - [Reporting Console](https://trueroas.co/reporting-console/): 🔎 True ROAS Marketing — Sample Client Reports Console 🧴 Luma Skincare 🌿 Verdant Hair Co. 👗 Maren & Co. 🏃 Ridgeline Athletics 🔷 Region Rollup Loading… - [Contact](https://trueroas.co/contact/): Work With Us Let’s find out ifthe numbers make sense. Start Here Schedule a direct conversation. Choose a time that works for you. We will use the call to understand the business, identify what is getting in the way and decide honestly whether TRM is the right fit. Schedule Your 30-Minute Call Length30 minutes FormatGoogle Meet Call PressureNone Before We Talk We do not take on every brand that reaches out. The roster is small by design. Before we work together, we want to understand the model, margins, what is working and what is not. Come prepared to discuss: 01Your […] - [About](https://trueroas.co/about/): About TRM Built for founders who want a business worth running.Not just revenue. Why TRM Exists We have seen what happens when agencies optimise for the wrong number. A brand spending $100K a month on ads. Revenue looks strong. ROAS holds up. The founder is exhausted, barely profitable and wondering why it never gets easier. Then there is a brand spending $20K and keeping the same profit. Calm. In control. Actually enjoying what they have built. The difference is not budget. It is whether someone is looking at the full picture: the margin, model and cost structure, not only the […] - [Results](https://trueroas.co/results/): Results What the work actuallyproduces. Anonymized by client request. Five engagements, real numbers and 90-day windows. Each one started with a problem, not a pitch. Our retainer is fixed, regardless of how much you scale or profit. We will not be carnivores trying to get a piece of you. That is intentional. We want happy clients who stay for the long haul, not a billing model that rewards pushing your spend higher. DTC Apparel · US Market $45K → $128K Monthly Revenue · 90 Days Estimated Monthly Profit ~Breakeven→~$23.5K/mo COGS 45%, operations scaled, fixed retainer Blended ROAS2.44 → 3.82 CAC↓ […] - [Services](https://trueroas.co/services/): Services What we do.And what we won’t pretend to. 01 Paid Media Meta Ads · Google Ads Campaigns built around your profit margins, not your spend targets. We test with intention, scale what is working, and have the conversation you need when something is not working before the budget disappears. Campaign strategy and setup Ongoing optimisation and bid management Creative briefing and direction Weekly reporting with commercial context 02 Email Marketing Klaviyo The highest-margin channel in DTC, and one of the most underused. We build flows and campaigns that generate consistent revenue without adding to your ad spend. Your list […] - [TRM Playbook](https://trueroas.co/trm-playbook/): A True ROAS Marketing Playbook Most marketing problems do not begin with marketing. Marketing has never had more channels, tools or data. Yet growing a profitable business has never felt more complicated. The Convergence of Marketing is a practical playbook for understanding the business before choosing the campaign. Get the Free Preview Get the Complete Book – $49 Let TRM Do the Heavy Lifting The free preview is delivered by email after checkout. No payment required. 22 Chapters 7 Commercial Lenses 9 Investigation Steps The question underneath the metrics If your last campaign had failed instead of succeeded, would you […] - [Account](https://trueroas.co/account/) - [Checkout](https://trueroas.co/checkout/) - [Cart](https://trueroas.co/cart/) - [Home](https://trueroas.co/): True ROAS Marketing Most agencies optimize for revenue.We optimize for profit. Some brands spend $100K on ads and take home $10K in profit. Others spend $20K and take home the same. One is building a business. The other is running a very expensive treadmill. The Treadmill Revenue$400,000 Ad Spend−$100,000 COGS + Fulfilment−$190,000 Ops + Salaries + Agency−$100,000 ROAS4.0x Take-Home Profit$10,000 Agency reports a 4x ROAS. The founder keeps 2.5 cents per dollar of revenue. The Business Revenue$80,000 Ad Spend−$20,000 COGS + Fulfilment−$36,000 Ops + Salaries + Agency−$14,000 ROAS4.0x Take-Home Profit$10,000 Same ROAS. Same profit. A fifth of the complexity. Schedule […] ## Products - [TRM INVESTIGATION](https://trueroas.co/product/trm-investigation/): Stop Guessing. Start Understanding. Most agencies begin with recommendations. We begin with investigation. The TRM Investigation is a comprehensive commercial and marketing assessment designed to uncover what’s actually preventing your business from growing. Instead of jumping straight into Meta Ads, Google Ads or SEO, we investigate your business across marketing, customer journey, positioning, operations and commercial performance to identify the highest-impact opportunities. You’ll receive: A complete investigation report. Prioritised growth opportunities. Clear strategic recommendations. A practical roadmap for implementation. Executive presentation and discussion. If you decide to engage TRM as your growth partner within 30 days, 100% of your Investigation […] - [The Convergence of Marketing](https://trueroas.co/product/the-convergence-of-marketing/): Marketing has never had more channels. Yet growing a business has never felt more complicated. The Convergence of Marketing introduces a practical framework that helps founders cut through the noise and focus on what actually moves the business forward. Rather than chasing tactics, you’ll learn how principles, strategy and execution work together to create sustainable growth. This isn’t another collection of hacks. It’s a way of thinking about marketing that remains relevant regardless of which platform, algorithm or technology comes next. You’ll learn: Why tactics fail without diagnosis. The difference between principles, strategy and execution. How to identify the real […] - [The Convergence of Marketing Preview](https://trueroas.co/product/the-convergence-of-marketing-preview/): Why Great Marketing Starts Long Before Marketing Most marketing problems aren’t marketing problems. Before you spend another dollar on ads, SEO, CRO or email, learn the framework behind the TRM Investigation. Inside this free guide, you’ll discover why businesses often optimise the wrong things, how principles outperform tactics, and the thinking process we use to diagnose growth opportunities before making recommendations. Perfect for: Business owners frustrated with inconsistent growth. Founders considering hiring an agency. Anyone who wants to make better marketing decisions. - [Leveraging Your Brand with Influencer Marketing](https://trueroas.co/product/leveraging-your-brand-with-influencer-marketing/): Our ebook is the ultimate resource for businesses looking to tap into the power of influencer marketing. Inside, you'll find everything you need to know to get started, including a definition and history of influencer marketing, the benefits it can bring to your business, how to find the right influencers for your brand, and how to create successful content with influencers. We've also included a chapter on legal considerations, so you can be sure you're navigating the landscape safely and effectively. And to help streamline your efforts, we've included free templates for a standard operating procedure, outreach, instructions, and agreements. Don't miss out on this essential guide to growing your business with influencer marketing. ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/trueroas.co/mcp) [comment]: # (Generated by Hostinger Tools Plugin)