Most agencies optimize
for revenue.
We optimize for profit

Some brands spend $100K on ads and take home $10K in profit. Others spend $20K and take home the same. One of them is building a business. The other is running a very expensive treadmill.

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See What We Do

THE TREADMILL
Revenue	$400,000
Ad Spend	$100,000
COGS + Fulfilment(inventory, packaging, labels, shipping)	$190,000
Ops + Salaries + Agency(staff, bookkeeping, coordination, tools)	$100,000
ROAS	4.0x
Take-Home Profit	$10,000

Agency reports a 4x ROAS. The founder takes home 2.5 cents per dollar of revenue.

The BUSINESS
Revenue	$80,000
Ad Spend	$20,000
COGS + Fulfilment(inventory, packaging, labels, shipping)	$36,000
Ops + Salaries + Agency(staff, bookkeeping, coordination, tools)	$14,000
ROAS	4.0x
Take-Home Profit	$10,000

Agency reports a 4x ROAS. The founder takes home 2.5 cents per dollar of revenue.

Not your typical marketing agency - your strategic growth partner.

THE PROBLEM

Higher revenue shouldn't feel like a liability - it should feel rewarding.

Revenue is easy to optimize for. Clicks go up. ROAS looks good. The report lands Friday and everything appears to be working.

Until you look at the bank account.

Most agencies can’t have this conversation – because they’re incentivized by your spend, not your take-home.

Great ROAS. No profit.

A 4x ROAS means nothing if your cost of goods, fulfilment, and overheads eat the margin. We look at the full picture - not just the ad account.

Scaled too early, too fast.

Spending more doesn't fix a broken model. It just confirms it. We won't scale your spend until the unit economics support it.

Optimized for the platform, not the business.

Meta wants you to spend more. Google wants you to bid higher. We push back when the numbers don't justify it.

No one's looking at the whole picture.

Ads, email, CRO, offer, margin - these aren't separate conversations. They're one conversation. We have it.

What We Do

Every channel, connected to the same number that matters.

Not service packages. A joined-up view of your brand’s economics – built around profit, not activity.

How We Work

Small roster. Undivided attention. Commercially grounded.

We work with a limited number of clients at any one time – because the only way to do this properly is to actually know the business.

We look at the full picture

Ads, email, CRO, offer, margin – we connect them all. Most agencies manage a channel. We manage a business. The difference shows up in the bank account.

We have the uncomfortable conversation

If the offer doesn’t convert, we’ll say so. If the margin can’t support the ad spend, we’ll say that too. What we won’t do is keep optimising a model that doesn’t work.

We don't scale until it's proven

Scaling spend before the unit economics work just loses money faster. We find what works first. Then we scale it.

Our retainer is fixed. Full stop.

Regardless of how much you scale or how much profit you make. We won’t be carnivores trying to get a piece of you. We want clients who stay – not a billing model that rewards pushing your spend higher.

RIGHT FIT IF YOU

Care more about what you keep than what you make
Want a partner who challenges the strategy, not just executes it
Can handle honest feedback - including about your offer, pricing, or model
Want a business that's sustainable, not just one that looks good on a dashboard

PROBABLY NOT IF YOU

Every client. Every week. Directly with Jenny.

A standing 30-minute strategy call, weekly reporting on your numbers, and responsive DMs throughout. Not an account manager. Not a junior. The person who built TRM.

We keep the roster small for exactly this reason.

Let's Address It

The big fat AI elephant in the room.

Two people can be using the exact same tools and get completely different results. With AI, the gap isn’t just technical – it’s knowledge. And knowledge gaps are harder to see.

In-house vs agency has always been a debate.
In-house teams know their brand deeply — but they only ever see one brand's worth of data, one niche, one market. Agencies have a wider lens. Multiple clients, multiple industries, multiple market conditions simultaneously. That's not an opinion. That's just how the math works.
AI equalizes the tools. Not the judgment.
The less skilled operator sees results and is impressed. The experienced one spots the gaps, argues with the output, and iterates. That disparity is invisible until it shows up in your numbers - and by then you've already spent the budget.
Pattern recognition is the real multiplier.
An in-house team using AI is still working from one brand's experience. We bring pattern recognition across multiple categories, markets, and spend levels into every single engagement. That's what changes what the tools produce.

You can't stress test what you don't know deeply.

Better tools in more experienced hands. That’s the difference. It’s not to say an in-house team can’t learn – it’s just a question of whether learning it or delegating it makes more sense for your business.

Results

Real engagements. Real numbers. 90-day windows.

DTC Apparel US

$45K→ $128K

PROFIT ~$23.5K/mo

BEAUTY & SKINCARE • APAC

$71K → $165K

PROFIT ~$32K/mo

HOME GOODS • EU

$90K → $210K

PROFIT ~$46.6K/mo

SUBSCRIPTION WELLNESS

$60K → $150K

PROFIT ~$33.3K/mo

FASHION ACCESSORIES

$110K → $260K

PROFIT ~$46.8K/mo

Our retainer is fixed – regardless of how much you scale or how much profit you make. We won’t be carnivores trying to get a piece of you. That’s intentional.

Creative Work

Creative that's built to convert, not just look good.

Static ads built from existing brand assets – no production budget required. Every concept is built to be tested, not just published.

Most agencies optimizefor revenue.We optimize for profit