What the work actually
produces.
Anonymized by client request. Five engagements, real numbers and 90-day windows. Each one started with a problem, not a pitch.
Our retainer is fixed, regardless of how much you scale or profit. We will not be carnivores trying to get a piece of you. That is intentional. We want happy clients who stay for the long haul, not a billing model that rewards pushing your spend higher.
Single-channel dependency on Meta. Volatile CAC. Email under 10% of revenue. Growth existed but was not predictable.
Aligned demand creation through Meta, demand capture through Google and demand monetization through email into one system. Eliminated single-channel risk in Month 1.
Rising CPMs on Meta. Short customer lifecycles limiting profitability. Email lacked segmentation. Google was underutilized beyond brand terms.
Improving retention and replenishment through email allowed paid spend to scale without sacrificing efficiency. Audiences were segmented by skin type, routine and replenishment cycle.
Strong demand but weak margin control across regions. Paid-media performance varied widely by country. There was no regional strategy.
Treated each region independently, with dedicated testing, scaling and creative for each market. Spend followed efficiency, margins improved and scaling became controlled.
Growth plateaued because of long payback periods. Paid acquisition was constrained by slow capital recovery. Early churn diluted LTV.
Rebuilt onboarding to accelerate habit formation in the first 30 days. Shifted Meta optimization from short-term ROAS to LTV-based audiences. Spend increases followed value creation.
Creative fatigue caused ROAS swings week to week. The brand relied heavily on Meta. Email was underutilized during launches and peak windows.
A creative-velocity system prevented Meta fatigue during spend increases. Google Performance Max absorbed incremental demand. Email monetized traffic spikes and protected blended efficiency.
Your numbers should tell you what to do next.
If the business is ready to scale profitably, we will help you build the system. If it is not, we will tell you what needs fixing first.
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